Biography
| 1958 | born in Nuremberg, Germany |
| 1986 | M.Sc. Psychology University Erlangen-Nuremberg, Germany |
| 1982 -1986 | interviewer and project-manager for several market research institutes |
| 1986 -1999 | market research manager for Unilever, Dr.Oetker, Quaker Latz (Gatorade), Kraft Foods |
| since 1999 | independent market-research consultant |
| 2001 | trained as a process-attendant, changemanager, employee- and management-trainer |
| Additional current activities | lecturer for market research and marketing at Bremer Akademie Nordakademie |